PRICE ELASTICITY OF DEMAND
PRICE ELASTICITY OF DEMAND : -measure of how consumers react to a change in price •ELASTIC DEMAND •INELASTIC DEMAND •UNITARY ELASTIC DEMAND ELASTIC DEMAND : -demand that is VERY sensitive to a change in price - E > 1 - product is not a necessity, there are available substitutes - ex: soda, steak, fur coat INELASTIC DEMAND : - E < 1 - demand that is NOT sensitive to a change in price - product is a necessity - few or no substitutes -ex: insulin, milk, gas, salt UNITARY ELASTIC DEMAND : - E = 1 PED: - S1: quantity new- old ———- old - S2: price new- old ———— old -S3: % in quantity —————— % in price